We’re 1 month into our marketplace launch and the publication of our royalty research report, and we’re excited to share some early updates on how royalties are looking on Highlight. We’ll focus on three higher volume projects in particular: Aux Arbres by Zancan, Outcasts, and BasePaint Masterpieces by TicklishArt.
(Note that the absence of Blur in these numbers is due to the fact that these projects are on Base chain, which isn’t supported by Blur.)
First up is Aux Arbres by Zancan, a free (with fee) mint with a stated royalty of 10%. So far we’ve seen 45 transactions on Highlight for an average royalty of 7.61%. Compare this with OpenSea, where we’ve seen 1055 transactions with an average royalty of 2.29%.
Second is BasePaint Masterpieces by TicklishArt, with a stated royalty of 5%. So far we’ve seen 172 transactions on Highlight, with an average royalty of 3.83%. Compare this with OpenSea, where we’ve seen 162 transactions for an average royalty of 2.23%.
Last is Outcasts, with a stated royalty of 5%. So far we’ve seen 24 transactions on Highlight, with an average royalty of 4.81%. Compare this with OpenSea, where we’ve seen 196 transactions for an average royalty of 2.20%.
In summary, the Highlight marketplace is observing a strong willingness on the part of collectors to pay a full or partial royalty and fairly strong month-over-month growth in adoption with an average market share of 9.07% for the projects mentioned (with the important note that these projects were chosen specifically for their Highlight volume in order to have a richer set of data to draw from, so this average won’t hold across the entire market).
While these are promising signs of life, a primary goal of ours moving forward is to figure out how to incentivize and reward collectors for respecting royalties on Highlight, thereby increasing the overall royalty-paying market share. Stay tuned for updates on that in the coming weeks and months!